Profile - Petter Karal - EZMO

Petter is the founder and CEO of EZMO personalized music portal and search service. Petter brings extensive experience in B2C online. Since working as a consultant on the formation of SchibstedNett in 1995, he has built and led a number of Web and Mobile services. At Eniro/Findexa he was EVP and in charge of, after successfully building Kvasir into a 150-person unit and increasing revenues 20-fold.

Prior to that he was VP in charge of mobile and community services at Scandinavia Online, as well as top management consultant at McKinsey & Co. He holds an MBA from the MIT Sloan School of Management, a M.Sc. from the Norwegian School of Economics and Business Administration and a Diploma in Psychology.


(Source: Media in Transition 2007)